Kraken is a brand that makes black rum. Their whole brand­ing strat­egy revolves around the expe­ri­ence of  dan­ger­ous, mys­ti­cal beast and per­haps pirates?. Either­way, it is pretty amaz­ing stuff, when you order their rum, you can may get it in this sweet lit­tle crate. In the crate you will find the rum with it’s fan­tas­tic illus­tra­tive kraken for it’s label, as well as a scroll that explains it’s story and back­ground. It’s obvi­ous the designer had done a great deal of research and explo­ration, planned out how to exe­cute this brand and bring it into the whole pack­ag­ing, which really speaks about what the brand is all about. This is a great exam­ple of brand­ing in it’s finest. The com­pany also launched 3 well made videos to help pro­mote their prod­uct and their pretty awe­some, and here they are…

Chap­ter 1

Kraken Rum — Chap­ter 1 from Char­maine Choi on Vimeo.

Chap­ter 2

Kraken Rum — Chap­ter 2 from Char­maine Choi on Vimeo.

Chap­ter 3

Kraken Rum — Chap­ter 3 from Char­maine Choi on Vimeo.

To top it off, a kraken inspired track

MP3

1. Beau­fort — Kraken

Source: Too many sebastian

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