A few days ago we had a guest speaker at my school, an account plan­ner named Simon Law, a man respon­si­ble for work such as Hewlett Packard’s “The Com­puter Is Per­sonal Again” cam­paign.  He was a great guy and preached about ‘good’ adver­tis­ing ver­sus ‘great’ adver­tis­ing, the idea was that it was a tale where ‘good’ is the bad guy.  Really inspir­ing stuff.

He showed us a vari­ety of adver­tise­ments that exem­pli­fied ‘great,’ but one that I really enjoyed was a Nike Skate­Board­ing ad.  I found it online and decided to post it here.  I find this ad sim­ply amaz­ing, it embod­ies every­thing that a skater would cher­ish liv­ing the lifestyle– in short, they hit the mark with this adver­tise­ment.  Also great about it?  The track they used, titled ‘It Was a Good Day’ by Ice Cube (who also makes a cameo in the com­mer­cial with a vari­ety of other celebri­ties).  Such a smooth, chilled, rap song.  It’s a must down­load, so I’ve uploaded it as well as the instru­men­tal ver­sion (which is fan­tas­tic).  Watch that vid and down­load the tune, why deny your­self a lit­tle taste of ‘greatness?’

Down­loads:

1. It Was A Good Day — Ice Cube
2. It Was A Good Day (Instru­men­tal Ver­sion) — Ice Cube

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