A few days ago we had a guest speaker at my school, an account planner named Simon Law, a man responsible for work such as Hewlett Packard’s “The Computer Is Personal Again” campaign. He was a great guy and preached about ‘good’ advertising versus ‘great’ advertising, the idea was that it was a tale where ‘good’ is the bad guy. Really inspiring stuff.
He showed us a variety of advertisements that exemplified ‘great,’ but one that I really enjoyed was a Nike SkateBoarding ad. I found it online and decided to post it here. I find this ad simply amazing, it embodies everything that a skater would cherish living the lifestyle– in short, they hit the mark with this advertisement. Also great about it? The track they used, titled ‘It Was a Good Day’ by Ice Cube (who also makes a cameo in the commercial with a variety of other celebrities). Such a smooth, chilled, rap song. It’s a must download, so I’ve uploaded it as well as the instrumental version (which is fantastic). Watch that vid and download the tune, why deny yourself a little taste of ‘greatness?’
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